Case Study: Bergen Catholic High School
Inspiring a Community to Raise More Than $626,000 in One Day
For nearly seven decades, Bergen Catholic High School has been preparing young men to become leaders in faith, academics, service, athletics, and life. Like many independent and Catholic schools, Bergen Catholic relies on the generosity of alumni, parents, grandparents, faculty, staff, and friends to provide transformational educational opportunities and financial assistance for deserving students.
To maximize participation and philanthropic support for its annual Crusader Giving Day, Bergen Catholic partnered with Do Good Marketing to develop and execute a comprehensive digital fundraising campaign designed to engage its community, inspire giving, and create momentum throughout the day.
The Challenge
Crusader Giving Day is the school’s largest single-day fundraising initiative, requiring months of planning and coordination. The objective was ambitious: increase donor participation, grow overall dollars raised, strengthen engagement across multiple constituent groups, and create excitement leading up to and throughout the 24-hour campaign.
The school needed a marketing partner capable of bringing together compelling storytelling, strategic communications, and data-driven digital marketing into one integrated campaign that would motivate thousands of supporters to take action.
Our Solution
Working closely with the Advancement Office, Do Good Marketing developed and managed a fully integrated fundraising campaign that combined strategic planning with creative execution.
Our work included:
- Development of the campaign theme, messaging, and creative direction
- Strategic fundraising communications and campaign planning
- Multi-segment email marketing campaigns for alumni, parents, grandparents, faculty, staff, and friends
- Social media strategy and content creation across multiple platforms
- Campaign landing page recommendations and donor journey optimization
- Video messaging and storytelling support
- Digital advertising strategy
- Real-time campaign monitoring and performance optimization throughout Giving Day
- Day-of communications, countdown messaging, milestone announcements, and stewardship communications
Every element of the campaign was designed to create urgency, celebrate participation, and reinforce the impact every gift has on the lives of Bergen Catholic students.
The Results
The campaign exceeded expectations and delivered one of the most successful fundraising days in Bergen Catholic’s history.
Campaign Highlights
- $626,157 raised in just 24 hours
- 1,222 individual donors
- Exceeded the fundraising goal
- Record-breaking community participation
- Strong engagement from alumni, parents, grandparents, faculty, staff, and friends
- Increased visibility and excitement across email and social media channels
Beyond the impressive fundraising total, the campaign strengthened donor engagement by creating a shared sense of purpose around a simple but powerful message:
One Day. One Goal. One Brotherhood.
The campaign demonstrated how strategic communications, compelling storytelling, and coordinated digital marketing can inspire an entire community to rally behind a common cause.
Why It Matters
Fundraising success isn’t measured solely by dollars raised—it is measured by participation, engagement, and the long-term relationships built with supporters.
By combining compelling storytelling, thoughtful donor segmentation, strategic email marketing, social media engagement, and real-time campaign management, Do Good Marketing helped Bergen Catholic create an experience that energized its community while reinforcing the school’s mission and values.
The campaign not only generated significant financial support but also strengthened alumni pride, increased parent engagement, and deepened connections with donors whose generosity will benefit Bergen Catholic students for years to come.
Client review
“Mike Haviland at Do Good Marketing is great to work with. He listens to your needs, is creative and timely. Mike employs great workers as well. Carrie and Miranda are a pleasure to work with. I highly recommend Mike and his team at Do Good Marketing.“
Regina Radoslovich
Bergen Catholic
“Mike and his team are creative, professional and responsive. In addition to being a world-class marketing firm, they care about their clients and understand the non-profit world. It has been a pleasure collaborating with Do Good.“
Christine Schwake
Bergen Catholic