Case Study: New England Parkinson’s Ride
Helping Grow One of the Nation’s Leading Parkinson’s Fundraising Events
The New England Parkinson’s Ride began with a clear and meaningful mission: to raise critical funds for Parkinson’s disease research and support the work of the Michael J. Fox Foundation for Parkinson’s Research. Over time, the Ride has grown from a regional cycling event into a nationally recognized fundraising success story.
For the past 15 years, Do Good Marketing has partnered with the New England Parkinson’s Ride to support that growth through website creation, ongoing website management, Google Ad Grant strategy, Meta advertising, and digital campaign support.
The Challenge
The Ride’s goal was to raise more funds by expanding the number of riders, donors, sponsors, volunteers, and supporters.
The website needed to clearly communicate the mission, make registration and fundraising easy, promote event details, and inspire people to take action.
While the Ride needed to reach new audiences, it also needed to maintain strong engagement with past participants and continue increasing both participation and dollars raised year after year.
Our Solution
Do Good Marketing developed and managed a long-term digital marketing strategy designed to increase awareness, support participation, and drive fundraising growth.
This work included creating and managing the Ride’s website, ensuring that participants and donors could easily find information, register, donate, and stay connected. Do Good Marketing also managed the organization’s Google Ad Grant and Meta efforts to improve search visibility and help new supporters discover the event online.
In addition, Meta advertising campaigns on Facebook and Instagram helped promote the Ride, reach targeted audiences, and support key moments in the fundraising calendar. Together, these digital tools created a stronger online presence and helped the Ride connect with more people inspired by its mission.
The Results
Over the course of the partnership, the New England Parkinson’s Ride has grown significantly in both participation and fundraising.
Since its inception, the event has raised more than $14 million for Parkinson’s research and remains the top fundraising event for the Michael J. Fox Foundation’s Team Fox program. In 2025 alone, the Ride raised approximately $1.575 million, demonstrating the strength of its community and the power of consistent, mission-driven marketing.
From its humble beginnings with fewer than 100 riders to its current state featuring over 1,000 participants, The New England Parkinson’s Ride has become one of the Michael J. Fox Foundation for Parkinson’s Research’s top fundraising events.
Beyond the numbers, The Ride has built a loyal and growing community of cyclists, families, donors, sponsors, and volunteers united by a shared goal: helping fund research that moves the world closer to better treatments and, ultimately, a cure for Parkinson’s disease.
Why It Matters
The success of the New England Parkinson’s Ride shows what is possible when a nonprofit event combines a powerful mission with a strong digital strategy. By making it easier for people to learn, register, fundraise, donate, and share the story, the Ride has grown its impact year after year.
Do Good Marketing is proud to have played a role in supporting this growth and helping the New England Parkinson’s Ride expand its reach, strengthen its communications, and increase its fundraising success.
Client review
A Triumph in Marketing!
“Do Good Marketing has played a pivotal role in driving the New England Parkinson’s Ride to new heights, delivering exceptional results and amplifying our mission. Just his year, they helped us increase our volunteer force by 15%, attract new sponsors, and rally more cyclists.
Do Good Marketing’s dedication translated into substantial success, and amplifying our mission. Their commitment, results, and teamwork make them a five-star partner on our journey to a Parkinson’s-free future. We eagerly anticipate our continued collaboration.”
Axi Wechter
New England Parkinsons Ride
“We have been using Do Good Marketing to keep our website fresh and in great working order and to manage our Google Ad Words account, for the past three years. To say it has taken our Ride to a whole new level would be an understatement. Their knowledge and guidance has been invaluable.
Not only the quality of the work but the quality of the people. They truly live their motto to Do Good and make the world a better place. I can’t imagine that there is a better partner in the world of marketing.“
Cindy Theberge
New England Parkinsons Ride